Trajectories of brand hate
Lia Zarantonello, Simona Romani, Silvia Grappi, Marc Fetscherin
| Year of publication: |
November 2018
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|---|---|
| Authors: | Zarantonello, Lia ; Romani, Simona ; Grappi, Silvia ; Fetscherin, Marc |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 25.2018, 6, p. 549-560
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| Subject: | Brand hate | Consumer emotions | Consumer-brand relationship | Qualitative analysis | Konsumentenverhalten | Consumer behaviour | Emotion | Markenimage | Brand image | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-018-0105-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011962810