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subject:"Brand"
~language:"eng"
~person:"Ko, Eunju"
~person:"Kumar, Vikas"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
~subject:"Virales Marketing"
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Search: subject_exact:"Markenidentität"
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Brand
Beziehungsmarketing
Markenartikel
Virales Marketing
Brand image
27
Markenimage
27
Brand management
22
Markenführung
22
Consumer behaviour
18
Konsumentenverhalten
18
Relationship marketing
13
Destination management
7
Destinationsmanagement
7
Tourism marketing
7
Tourismusmarketing
7
Holiday behaviour
6
Urlaubsverhalten
6
Social Web
5
Social web
5
Fashion
4
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4
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4
Online brand communities
4
Online-Marketing
4
Advertising effects
3
Brand loyalty
3
Luxury goods
3
Luxusgüter
3
Perceived brand authenticity
3
Self-congruence
3
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3
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3
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Ko, Eunju
Kumar, Vikas
Loureiro, Sandra Maria Correia
19
Sarkar, Abhigyan
17
Japutra, Arnold
16
Khan, Imran
15
Diamantopoulos, Adamantios
14
Han, Heesup
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Keller, Kevin Lane
13
Phau, Ian
13
Ekinci, Yuksel
12
Gil Saura, Irene
12
Guzman, Francisco
12
Rahman, Zillur
12
Usman, Osly
12
Fetscherin, Marc
11
Melewar, T. C.
11
Sreejesh, S.
11
Dawes, John
10
De Chernatony, Leslie
10
Hollebeek, Linda D.
10
Khamitov, Mansur
10
King, Ceridwyn
10
MacInnis, Deborah J.
10
Veloutsou, Cleopatra
10
Augusto, Mário Gomes
9
Brodie, Roderick J.
9
Gunasti, Kunter
9
Hyun, Sunghyup Sean
9
Romaniuk, Jenni
9
Šerić, Maja
9
Aaker, Jennifer
8
Foroudi, Pantea
8
Gupta, Suraksha
8
Johnson, Lester W.
8
Lehmann, Donald R.
8
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8
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Journal of business research : JBR
4
Journal of retailing and consumer services
3
Journal of travel and tourism marketing
3
International journal of advertising : the quarterly review of marketing communications
2
Marketing intelligence & planning
2
Asia Pacific journal of marketing and logistics
1
International journal of advertising : the review of marketing communications
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of strategic marketing
1
Journal of vacation marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
21
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
3
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
4
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
5
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
6
Building relationship orientation among travelers through destination brand authenticity
Kumar, Vikas
;
Kaushal, Vikrant
;
Kaushik, Arun Kumar
- In:
Journal of vacation marketing
29
(
2023
)
3
,
pp. 331-347
Persistent link: https://www.econbiz.de/10014293847
Saved in:
7
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
8
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
9
Perceived brand authenticity and social exclusion as drivers of psychological brand ownership
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581919
Saved in:
10
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
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