Building relationship orientation among travelers through destination brand authenticity
Vikas Kumar and Vikrant Kaushal, Arun Kumar Kaushik
| Year of publication: |
2023
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|---|---|
| Authors: | Kumar, Vikas ; Kaushal, Vikrant ; Kaushik, Arun Kumar |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 29.2023, 3, p. 331-347
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| Subject: | destination advocacy | destination brand authenticity | perceived destination brand relationship orientation | personal authenticity | revisit intentions | Markenführung | Brand management | Destinationsmanagement | Destination management | Beziehungsmarketing | Relationship marketing | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Kundenzufriedenheit | Customer satisfaction | Glaubwürdigkeit | Credibility | Markenimage | Brand image |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/13567667221095589 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014293847