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subject:"Brand"
~language:"eng"
~person:"Sarkar, Juhi Gahlot"
~subject:"Beziehungsmarketing"
~subject:"Internet marketing"
~subject:"Markenartikel"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
~type_genre:"Collection of articles of several authors"
~type_genre:"Festschrift"
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Search: subject_exact:"Markenidentität"
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Brand
Beziehungsmarketing
Internet marketing
Markenartikel
Virales Marketing
Brand image
13
Brand management
13
Consumer behaviour
13
Konsumentenverhalten
13
Markenführung
13
Markenimage
13
Relationship marketing
6
Jugendliche
5
Youth
5
Emotion
4
Advertising effects
2
Brand embarrassment
2
Brand hate
2
Computerspiel
2
Online-Marketing
2
Video game
2
Werbewirkung
2
Adolescence
1
Advergame experiences
1
Advergame format
1
Advergame rewards
1
Advertising message involvement
1
Anxious attachment style
1
Beauty salon brands
1
Beschwerdemanagement
1
Brand attitude
1
Brand community
1
Brand devotion
1
Brand emotion
1
Brand evangelism
1
Brand happiness
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Brand inner self-expressiveness
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Brand loyalty
1
Brand prestige
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Brand proximity
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Article in journal
Aufsatz im Buch
Bibliografie
Collection of articles of several authors
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Aufsatz in Zeitschrift
13
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English
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Sarkar, Juhi Gahlot
Loureiro, Sandra Maria Correia
18
Sarkar, Abhigyan
17
Japutra, Arnold
16
Bang, Nguyen
14
Diamantopoulos, Adamantios
14
Khan, Imran
14
Sreejesh, S.
14
Guzman, Francisco
13
Han, Heesup
13
Rahman, Zillur
13
Ekinci, Yuksel
12
Gil Saura, Irene
12
Kumar, Vikas
12
Melewar, T. C.
12
Phau, Ian
12
Fetscherin, Marc
11
Keller, Kevin Lane
10
Augusto, Mário Gomes
9
Brodie, Roderick J.
9
Hollebeek, Linda D.
9
Hyun, Sunghyup Sean
9
King, Ceridwyn
9
Ko, Eunju
9
Veloutsou, Cleopatra
9
Šerić, Maja
9
Christodoulides, George
8
Foroudi, Pantea
8
Paul, Justin
8
Roy, Sanjit
8
Casidy, Riza
7
Davvetas, Vasileios
7
Gupta, Suraksha
7
Ilicic, Jasmina
7
Johnson, Lester W.
7
Joshi, Richa
7
Kaufmann, Hans Rüdiger
7
Kaushik, Arun Kumar
7
Kunkel, Thilo
7
Lee, Seonjeong
7
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Asia Pacific journal of marketing and logistics
2
Young consumers : insight and ideas for responsible marketers
2
European journal of marketing
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
Society and business review
1
The journal of brand management : an international journal
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ECONIS (ZBW)
13
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1
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
2
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
3
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
4
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
5
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
6
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
7
Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
8
Sing Hosanna for the brands : the process of substituting religion with brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Society and business review
12
(
2017
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10011690827
Saved in:
9
You are an embarrassment : a qualtative investigation of brand embarrassment among young adolescents
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10011748654
Saved in:
10
Impact of online advertising on adolescent's brand attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
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