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subject:"Brand"
~person:"Adelekan, Saidi Adedeji"
~person:"Wiedmann, Klaus-Peter"
~subject:"Marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
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Adelekan, Saidi Adedeji
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
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Entrepreneurship and post-pandemic future
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Why i buy what i buy? : the dynamics of brand awareness on consumers’ choice
Olanipekun, Ojo James
;
Adelekan, Saidi Adedeji
- In:
Entrepreneurship and post-pandemic future
,
(pp. 73-86)
.
2022
Persistent link: https://www.econbiz.de/10013204891
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2
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
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3
Commodity Branding : Skizzen zu einem markenwert-zentrierten Ansatz und empirische Hinweise zu dessen erfolgreicher Umsetzung
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Commodity Marketing : Grundlagen, Besonderheiten, …
,
(pp. 81-114)
.
2011
Persistent link: https://www.econbiz.de/10008701320
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