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subject:"Brand"
~person:"Agbokanzo, Koffi Selom"
~person:"Ahuvia, Aaron"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Übersichtsarbeit"
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Consumer brand relationships : meaning, measuring, managing
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ECONIS (ZBW)
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From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
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2
The personality of brand lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
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