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subject:"Brand"
~person:"Ahmad, Alaeddin Mohammad Khalaf"
~person:"Osburg, Victoria-Sophie"
~subject:"Advertising"
~subject:"Markenführung"
~type_genre:"Konferenzbeitrag"
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Ahmad, Alaeddin Mohammad Khalaf
Osburg, Victoria-Sophie
Avramova, Yana R.
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
Saved in:
2
The Core Value Compass : visually evaluating the goodness of brands that do good
Yoganathan, Vignesh
;
McLeay, Fraser
;
Osburg, Victoria-Sophie
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 68-83
Persistent link: https://www.econbiz.de/10011875631
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