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subject:"Brand"
~person:"Alden, Dana"
~person:"Almquist, Eric"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
~type_genre:"Glossary included"
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Search: subject_exact:"Markenidentität"
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Brand management ; Vol. 4
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Corporate brand and corporate reputation
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ECONIS (ZBW)
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How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
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2010
Persistent link: https://www.econbiz.de/10003922860
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Brand-building : finding the touchpoints that count
Hogan, Suzanne
;
Almquist, Eric
;
Glynn, Simon E.
-
2009
Persistent link: https://www.econbiz.de/10003785150
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