Brand-building : finding the touchpoints that count
Year of publication: |
2009
|
---|---|
Authors: | Hogan, Suzanne ; Almquist, Eric ; Glynn, Simon E. |
Published in: |
Corporate brand and corporate reputation. - London [u.a.] : Routledge. - 2009, p. 140-149
|
Subject: | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Return on Investment | Return on investment |
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