//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand"
~person:"Almquist, Eric"
~person:"Bernitz, Ulf"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
~type_genre:"Glossary included"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand
Brand image
2
Markenartikel
2
Markenimage
2
1970-2007
1
Advertising effects
1
Beziehungsmarketing
1
Brand management
1
Competition
1
Competition law
1
Consumer protection
1
EU countries
1
EU-Staaten
1
Einzelhandel
1
Europa
1
Food trade
1
Lebensmittelhandel
1
Marke
1
Markenführung
1
Relationship marketing
1
Retail trade
1
Return on Investment
1
Return on investment
1
USA
1
United States
1
Verbraucherschutz
1
Werbewirkung
1
Wettbewerb
1
Wettbewerbsrecht
1
more ...
less ...
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz im Buch
Collection of articles of several authors
Glossary included
Aufsatzsammlung
1
Book section
1
Reprint
1
Sammelwerk
1
Language
All
English
2
Author
All
Almquist, Eric
Bernitz, Ulf
Aaker, Jennifer
3
Baumgarth, Carsten
3
Esch, Franz-Rudolf
3
Benet-Martínez, Verónica
2
Calder, Bobby J.
2
Elliott, Richard
2
Feldenkirchen, Wilfried
2
Garolera, Jordi
2
Henderson, Geraldine Rosa
2
Höhne, Steffen
2
Levy, Sidney J.
2
Sattler, Henrik
2
Schmidt, Holger J.
2
Schmitt, Bernd
2
Aaker, David A.
1
Abu Bakar bin Abdul Hamid
1
Adelekan, Saidi Adedeji
1
Agbokanzo, Koffi Selom
1
Ahlert, Dieter
1
Ahluwalia, Rohini
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahuvia, Aaron
1
Albert, Noël
1
Alden, Dana
1
Aledin, Samil A.
1
Alford, Bruce L.
1
Allen, Tony
1
Anusara Sawangchai
1
Asmat Nizam Abdul Talib
1
Austin, Jon R.
1
Auty, Susan
1
Aydın, Hatice
1
Azoulay, Audrey
1
Barker, Ryan
1
Barnes, Liz
1
Barnes, Stuart J.
1
Batra, Rajeev
1
Belk, Russell W.
1
Bentele, Günter
1
more ...
less ...
Published in...
All
Corporate brand and corporate reputation
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand-building : finding the touchpoints that count
Hogan, Suzanne
;
Almquist, Eric
;
Glynn, Simon E.
-
2009
Persistent link: https://www.econbiz.de/10003785150
Saved in:
2
Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel
(
ed.
);
Bernitz, Ulf
(
ed.
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003763769
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->