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subject:"Brand"
~person:"Almquist, Eric"
~person:"Garolera, Jordi"
~subject:"Beziehungsmarketing"
~subject:"Comparison"
~subject:"Markenartikel"
~subject:"Spain"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Markenidentität"
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Brand
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Markenartikel
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Brand image
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Almquist, Eric
Garolera, Jordi
Esch, Franz-Rudolf
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Park, C. Whan
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2
Benet-Martínez, Verónica
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Abu Bakar bin Abdul Hamid
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Brand management ; Vol. 2
1
Corporate brand and corporate reputation
1
Cross-cultural and critical perspectives on brands
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ECONIS (ZBW)
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
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2
Brand-building : finding the touchpoints that count
Hogan, Suzanne
;
Almquist, Eric
;
Glynn, Simon E.
-
2009
Persistent link: https://www.econbiz.de/10003785150
Saved in:
3
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
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