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subject:"Brand"
~person:"Bang, Nguyen"
~person:"Ekinci, Yuksel"
~subject:"Brand loyalty"
~subject:"Destinationsmanagement"
~subject:"brand equity"
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Brand
Brand loyalty
Destinationsmanagement
brand equity
Brand image
39
Markenimage
39
Brand management
33
Markenführung
33
Consumer behaviour
30
Konsumentenverhalten
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10
Relationship marketing
10
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Tourismusmarketing
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brand loyalty
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Bang, Nguyen
Ekinci, Yuksel
Japutra, Arnold
15
Phau, Ian
15
Sarkar, Abhigyan
15
Keller, Kevin Lane
14
Diamantopoulos, Adamantios
13
Khan, Imran
13
Kumar, Vikas
13
Melewar, T. C.
13
Pike, Steven
12
Sarkar, Juhi Gahlot
12
Fetscherin, Marc
11
Guzman, Francisco
11
King, Ceridwyn
11
Loureiro, Sandra Maria Correia
11
Rahman, Zillur
11
Romaniuk, Jenni
11
Khamitov, Mansur
10
Usman, Osly
10
Baumgarth, Carsten
9
Burmann, Christoph
9
De Chernatony, Leslie
9
Foroudi, Pantea
9
Gunasti, Kunter
9
Sattler, Henrik
9
Shimul, Anwar Sadat
9
Stylidis, Dimitrios
9
Aaker, Jennifer
8
Augusto, Mário Gomes
8
Dawes, John
8
Gutjahr, Gert
8
Johnson, Lester W.
8
Veloutsou, Cleopatra
8
Abratt, Russell
7
Brandão, Amélia Maria Pinto da Cunha
7
Christodoulides, George
7
Fournier, Susan
7
Gupta, Suraksha
7
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7
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Asia-Pacific journal of business administration
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
The journal of brand management : an international journal
2
Annals of tourism research : ATR ; a social sciences journal
1
European journal of marketing : EJM
1
International journal of hospitality management
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of hospitality marketing & management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Psychology & marketing
1
The international journal of bank marketing : IJBM
1
The marketing review
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ECONIS (ZBW)
23
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
3
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
4
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
5
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
6
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
7
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
8
Antecedents and the mediating effect of customer-restaurant brand identification
Han, Sung Ho
;
Ekinci, Yuksel
;
Chen, Cheng-Hao Steve
; …
- In:
Journal of hospitality marketing & management
29
(
2020
)
2
,
pp. 202-220
Persistent link: https://www.econbiz.de/10012256129
Saved in:
9
A consumer-based brand performance model for assessing brand success
Molinillo, Sebastian
;
Ekinci, Yuksel
;
Japutra, Arnold
- In:
International journal of market research
61
(
2019
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10012171946
Saved in:
10
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
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