Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Year of publication: |
2022
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Authors: | Japutra, Arnold ; Ekinci, Yuksel ; Simkin, Lyndon |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 145.2022, p. 442-453
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Subject: | Brand anxiety | Brand passion | Brand prominence | Brand strategy | Compulsive buying | Dark side of branding | Trash talking | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image |
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