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subject:"Brand"
~person:"Benet-Martínez, Verónica"
~person:"Sattler, Henrik"
~subject:"Social values"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
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Markentransfer
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Benet-Martínez, Verónica
Sattler, Henrik
Aaker, Jennifer
3
Esch, Franz-Rudolf
3
Calder, Bobby J.
2
Elliott, Richard
2
Garolera, Jordi
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Brand management ; Vol. 2
1
Cross-cultural and critical perspectives on brands
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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ECONIS (ZBW)
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
2
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
3
Markentransfer: der Stand der Forschung
Sattler, Henrik
;
Völckner, Franziska
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 51-75)
.
2006
Persistent link: https://www.econbiz.de/10003415512
Saved in:
4
Brand-Stretching : Chancen und Risiken
Sattler, Henrik
- In:
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
,
(pp. 141-149)
.
2001
Persistent link: https://www.econbiz.de/10001572305
Saved in:
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