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subject:"Brand"
~person:"Bronnenberg, Bart J."
~type_genre:"Article in journal"
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Millennials and the takeoff of craft brands : preference formation in the U.S. beer industry
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Joo, Joonhwi
- In:
Marketing science
41
(
2022
)
4
,
pp. 282-304
Persistent link: https://www.econbiz.de/10013363981
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2
Do pharmacists buy Bayer? : informed shoppers and the brand premium
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Gentzkow, …
- In:
The quarterly journal of economics
130
(
2015
)
4
,
pp. 1669-1726
Persistent link: https://www.econbiz.de/10011457870
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