Do pharmacists buy Bayer? : informed shoppers and the brand premium
Bart J. Bronnenberg, Jean-Pierre Dubé, Matthew Gentzkow, Jesse M. Shapiro
| Year of publication: |
November 2015
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|---|---|
| Authors: | Bronnenberg, Bart J. ; Dubé, Jean-Pierre ; Gentzkow, Matthew Aaron ; Shapiro, Jesse M. |
| Published in: |
The quarterly journal of economics. - Oxford : Univ. Press, ISSN 0033-5533, ZDB-ID 3137-9. - Vol. 130.2015, 4, p. 1669-1726
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| Subject: | Arzneimittel | Pharmaceuticals | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Privater Konsum | Private consumption | Lebensmittel | Food | Schätzung | Estimation | Panel | Panel study | USA | United States | 2004-2011 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/qje/qjv024 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011457870