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subject:"Brand"
~person:"Christodoulides, George"
~subject:"Markenartikel"
~subject:"Social web"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markenidentität"
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Brand
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Brand image
16
Markenimage
16
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13
Markenführung
13
Consumer behaviour
8
Konsumentenverhalten
8
B-to-B-Marketing
4
Brand equity
4
Business-to-business marketing
4
Measurement
3
Messung
3
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2
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2
Consumer-based brand equity
2
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2
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2
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2
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2
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2
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2
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Marketingmanagement
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Aaker
1
Affective states
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B2B brand
1
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1
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Christodoulides, George
Sarkar, Abhigyan
15
Khan, Imran
14
Loureiro, Sandra Maria Correia
14
Bang, Nguyen
13
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Rahman, Zillur
13
Melewar, T. C.
12
Phau, Ian
12
Fetscherin, Marc
11
Guzman, Francisco
11
Sarkar, Juhi Gahlot
11
Ekinci, Yuksel
10
Keller, Kevin Lane
10
Veloutsou, Cleopatra
10
Bruhn, Manfred
8
Foroudi, Pantea
8
Hollebeek, Linda D.
8
Augusto, Mário Gomes
7
Becker, Kip
7
Davvetas, Vasileios
7
Eisingerich, Andreas B
7
Johnson, Lester W.
7
Joshi, Richa
7
Kaufmann, Hans Rüdiger
7
King, Ceridwyn
7
Kumar, Vikas
7
Kunkel, Thilo
7
Nobre, Helena
7
Paul, Justin
7
Pauwels, Koen
7
Pitt, Leyland F.
7
Romaniuk, Jenni
7
Sattler, Henrik
7
Schivinski, Bruno
7
Sreejesh, S.
7
Yadav, Rajan
7
Zarantonello, Lia
7
Abratt, Russell
6
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Journal of business research : JBR
3
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
7
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1
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
2
Toward a better understanding of key determinants and consequences of masstige consumption
Boisvert, Jean
;
Christodoulides, George
;
Khan, M. Sajid
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288889
Saved in:
3
Franchising brand benefits : an integrative perspective
Ghantous, Nabil
;
Christodoulides, George
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 442-454
Persistent link: https://www.econbiz.de/10012422299
Saved in:
4
The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
Saved in:
5
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
6
The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
7
Breaking free from the industrial age paradigm of branding
Christodoulides, George
- In:
The journal of brand management : an international journal
15
(
2007/08
)
4
,
pp. 291-293
Persistent link: https://www.econbiz.de/10003653617
Saved in:
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