The impact of comparative affective states on online brand perceptions : a five-country study
Year of publication: |
2015
|
---|---|
Authors: | Siamagka, Nikoletta-Theofania ; Christodoulides, George ; Michaelidou, Nina |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 32.2015, 3/4, p. 438-454
|
Subject: | Affective states | Cross-national | Internet users | Online brand perceptions | Konsumentenverhalten | Consumer behaviour | Internet | Markenimage | Brand image | Online-Handel | Online retailing | Vergleich | Comparison | Online-Marketing | Internet marketing | Markenführung | Brand management | Social Web | Social web | Markenartikel | Brand |
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