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subject:"Brand"
~person:"Diamantopoulos, Adamantios"
~person:"Guzman, Francisco"
~subject:"Brand loyalty"
~subject:"Markenführung"
~subject:"Tourism marketing"
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Brand
Brand loyalty
Markenführung
Tourism marketing
Brand image
50
Markenimage
50
Consumer behaviour
43
Konsumentenverhalten
43
Brand management
40
Markenartikel
23
Designation of origin
17
Herkunftsbezeichnung
17
International marketing
12
Internationales Marketing
12
Beziehungsmarketing
10
Relationship marketing
10
Brand equity
7
Advertising effects
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Personality psychology
5
Persönlichkeitspsychologie
5
Werbewirkung
5
Internet marketing
4
Online-Marketing
4
Social Web
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Social web
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Advertising
3
Bibliometrics
3
Bibliometrie
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Brand love
3
Branding
3
Consumer-brand identification
3
Country of origin
3
Customer integration
3
Emotion
3
Global brands
3
Kundenintegration
3
Markentreue
3
Perceived brand globalness
3
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41
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Diamantopoulos, Adamantios
Guzman, Francisco
Burmann, Christoph
62
Loureiro, Sandra Maria Correia
28
Keller, Kevin Lane
26
Melewar, T. C.
26
Phau, Ian
24
Bang, Nguyen
21
De Chernatony, Leslie
20
Japutra, Arnold
19
Foroudi, Pantea
18
Romaniuk, Jenni
18
Sarkar, Abhigyan
18
Baumgarth, Carsten
17
Bruhn, Manfred
16
Ekinci, Yuksel
16
Esch, Franz-Rudolf
16
Han, Heesup
16
MacInnis, Deborah J.
16
King, Ceridwyn
15
Sattler, Henrik
15
Schade, Michael
15
Christodoulides, George
14
Huber, Frank
14
Khan, Imran
14
Kumar, Vikas
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Gupta, Suraksha
13
Piehler, Rico
13
Rahman, Zillur
13
Veloutsou, Cleopatra
13
Wong, IpKin Anthony
13
Grohmann, Bianca
12
Khamitov, Mansur
12
Paul, Justin
12
Pike, Steven
12
Shimul, Anwar Sadat
12
Usman, Osly
12
Batra, Rajeev
11
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Journal of business research : JBR
10
The journal of product & brand management
10
Journal of international marketing
7
European journal of marketing : EJM
2
International marketing review
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
British journal of management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
41
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1
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
2
What drives business-to-business brands to be conscientious?
Guzman, Francisco
;
Ahmad, Fayez
;
Johnson, Ross W.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014485725
Saved in:
3
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
4
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
5
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
6
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
7
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
8
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
9
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
10
Overcoming the conflicting values of luxury branding and CSR by leveraging celebrity endorsements to build brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 347-358
Persistent link: https://www.econbiz.de/10012550306
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