The impact of brand value co-creation on perceived CSR authenticity and brand equity
Year of publication: |
2023
|
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Authors: | Muniz, Fernanda ; Guzman, Francisco |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 8, p. 1338-1354
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Subject: | Brand co-creation | Consumer brand equity | Corporate social responsibility | CSR authenticity | Corporate Social Responsibility | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing |
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