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subject:"Brand"
~person:"Ekinci, Yuksel"
~person:"He, Jiaxun"
~subject:"Brand loyalty"
~subject:"Destinationsmanagement"
~subject:"brand equity"
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Brand
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Ekinci, Yuksel
He, Jiaxun
Japutra, Arnold
15
Phau, Ian
15
Sarkar, Abhigyan
15
Keller, Kevin Lane
14
Diamantopoulos, Adamantios
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Khan, Imran
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Melewar, T. C.
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9
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9
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7
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2
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China-focused cases : selected winners of the CEIBS global case contest
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of market research
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ECONIS (ZBW)
20
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
3
The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment : the role of Brand-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
Saved in:
4
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
5
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
6
Dynamic brand positioning : a firm-customer synergistic strategy of brand meaning cocreation in a hyperconnected world
He, Jiaxun
;
Zhang, Fan
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2774-2803
Persistent link: https://www.econbiz.de/10013457389
Saved in:
7
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
8
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
9
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
10
The impact of brand transposition strategies and firm type on consumer ratings of brand : an analytical study of cosmetic brands
Zhu, Ying
;
Zhang, Alice
;
He, Jiaxun
;
Wang, Yong Jian
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10012483621
Saved in:
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