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subject:"Brand"
~person:"Ekinci, Yuksel"
~person:"Melewar, T. C."
~subject:"Brand loyalty"
~subject:"Destinationsmanagement"
~subject:"brand equity"
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Search: subject_exact:"Markenidentität"
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Brand
Brand loyalty
Destinationsmanagement
brand equity
Brand image
44
Markenimage
44
Brand management
38
Markenführung
38
Consumer behaviour
30
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9
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Herkunftsbezeichnung
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brand loyalty
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Brand reputation
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Ekinci, Yuksel
Melewar, T. C.
Japutra, Arnold
15
Phau, Ian
15
Sarkar, Abhigyan
15
Keller, Kevin Lane
14
Diamantopoulos, Adamantios
13
Khan, Imran
13
Kumar, Vikas
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Bang, Nguyen
12
Pike, Steven
12
Sarkar, Juhi Gahlot
12
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11
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King, Ceridwyn
11
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11
Rahman, Zillur
11
Romaniuk, Jenni
11
Khamitov, Mansur
10
Usman, Osly
10
Burmann, Christoph
9
De Chernatony, Leslie
9
Foroudi, Pantea
9
Gunasti, Kunter
9
Sattler, Henrik
9
Shimul, Anwar Sadat
9
Stylidis, Dimitrios
9
Aaker, Jennifer
8
Augusto, Mário Gomes
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Baumgarth, Carsten
8
Dawes, John
8
Gutjahr, Gert
8
Abratt, Russell
7
Christodoulides, George
7
Fournier, Susan
7
Gupta, Suraksha
7
Hakenes, Hendrik
7
Han, Heesup
7
He, Jiaxun
7
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Journal of business research : JBR
4
The journal of brand management : an international journal
3
Journal of retailing and consumer services
2
Journal of strategic marketing
2
The marketing review
2
Annals of tourism research : ATR ; a social sciences journal
1
Corporate reputation review
1
European journal of marketing : EJM
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of destination marketing & management
1
Journal of hospitality marketing & management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Psychology & marketing
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ECONIS (ZBW)
25
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
3
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
4
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
5
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
6
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
7
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
8
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
9
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
10
Exploring Czechs' and Greeks' mental associations of London : a tourist destination or a place to live in?
Stylidis, Dimitrios
;
Cherifi, Barbora
;
Melewar, T. C.
- In:
Journal of destination marketing & management
19
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012548402
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