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subject:"Brand"
~person:"Ekinci, Yuksel"
~subject:"Herkunftsbezeichnung"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Consumer Behaviour"
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Herkunftsbezeichnung
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Consumer behaviour
22
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22
Brand image
14
Brand management
14
Markenführung
14
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14
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10
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8
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8
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3
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3
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3
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3
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3
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3
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3
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3
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brand loyalty
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2
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2
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Ekinci, Yuksel
Han, Heesup
61
Phau, Ian
31
Usman, Osly
29
Diamantopoulos, Adamantios
28
Loureiro, Sandra Maria Correia
26
Mattila, Anna S.
26
Dawes, John
23
Sarkar, Abhigyan
22
Prentice, Catherine
21
Bang, Nguyen
20
Wong, IpKin Anthony
19
Bilgihan, Anil
18
Huber, Frank
18
Hyun, Sunghyup Sean
18
Japutra, Arnold
18
Sreejesh, S.
18
Fetscherin, Marc
17
Sarkar, Juhi Gahlot
17
Guzman, Francisco
16
Prayag, Girish
16
Fournier, Susan
15
Ko, Eunju
15
Paul, Justin
15
Sattler, Henrik
15
Bruwer, Johan
14
Jang, Soocheong
14
Khan, Imran
14
Liu, Chih-Hsing
14
Romaniuk, Jenni
14
Söderlund, Magnus
14
Ahn, Jiseon
13
Dubé, Jean-Pierre
13
Mittal, Vikas
13
Rather, Raouf Ahmad
13
Aksoy, Lerzan
12
Balaji, M. S.
12
Casidy, Riza
12
Cheah, Isaac
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Journal of retailing and consumer services
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Journal of business research : JBR
2
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of hospitality marketing & management
1
Journal of strategic marketing
1
Psychology & marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
13
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
3
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
4
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
5
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
6
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
7
Antecedents and the mediating effect of customer-restaurant brand identification
Han, Sung Ho
;
Ekinci, Yuksel
;
Chen, Cheng-Hao Steve
; …
- In:
Journal of hospitality marketing & management
29
(
2020
)
2
,
pp. 202-220
Persistent link: https://www.econbiz.de/10012256129
Saved in:
8
The determinants of foreign product preference amongst elite consumers in an emerging market
Rodrigo, Padmali
;
Khan, Hina
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 139-148
Persistent link: https://www.econbiz.de/10011980817
Saved in:
9
A consumer-based brand performance model for assessing brand success
Molinillo, Sebastian
;
Ekinci, Yuksel
;
Japutra, Arnold
- In:
International journal of market research
61
(
2019
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10012171946
Saved in:
10
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
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