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subject:"Brand"
~person:"King, Ceridwyn"
~subject:"Markenartikel"
~subject:"Social web"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markenidentität"
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Brand
Markenartikel
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Brand image
16
Markenimage
16
Brand management
12
Markenführung
12
Beziehungsmarketing
8
Consumer behaviour
8
Konsumentenverhalten
8
Relationship marketing
8
Arbeitsverhalten
6
Work behaviour
6
Brand loyalty
5
Markentreue
4
Arbeitskräfte
3
Brand commitment
3
Customer satisfaction
3
Dienstleistungsqualität
3
Employee retention
3
Hotel industry
3
Hotellerie
3
Internal brand management
3
Kundenzufriedenheit
3
Mitarbeiterbindung
3
Service quality
3
Workforce
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2
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Job satisfaction
2
Kundenintegration
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Personalmarketing
2
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Tourism
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brand loyalty
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King, Ceridwyn
Sarkar, Abhigyan
15
Khan, Imran
14
Loureiro, Sandra Maria Correia
14
Bang, Nguyen
13
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Rahman, Zillur
13
Melewar, T. C.
12
Phau, Ian
12
Fetscherin, Marc
11
Guzman, Francisco
11
Sarkar, Juhi Gahlot
11
Ekinci, Yuksel
10
Keller, Kevin Lane
10
Veloutsou, Cleopatra
10
Bruhn, Manfred
8
Foroudi, Pantea
8
Augusto, Mário Gomes
7
Becker, Kip
7
Christodoulides, George
7
Hollebeek, Linda D.
7
Johnson, Lester W.
7
Joshi, Richa
7
Kaufmann, Hans Rüdiger
7
Kumar, Vikas
7
Kunkel, Thilo
7
Nobre, Helena
7
Paul, Justin
7
Pauwels, Koen
7
Pitt, Leyland F.
7
Romaniuk, Jenni
7
Sattler, Henrik
7
Schivinski, Bruno
7
Sreejesh, S.
7
Yadav, Rajan
7
Zarantonello, Lia
7
Abratt, Russell
6
Azar, Salim L.
6
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International journal of hospitality management
2
European journal of marketing : EJM
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of brand management : an international journal
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
7
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1
Social servicescape's impact on customer perceptions of the hospitality brand : the role of branded social cues
Garmaroudi, Saeed Andaji
;
King, Ceridwyn
;
Lu, Lu
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012435849
Saved in:
2
Brand fidelity : a relationship maintenance perspective
Grace, Debra
;
Ross, Mitchell
;
King, Ceridwyn
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 577-590
Persistent link: https://www.econbiz.de/10011962815
Saved in:
3
Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung
;
Wu, Luorong
;
Xiong, Lina
;
King, Ceridwyn
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
Saved in:
4
The missing link in building customer brand identification : the role of brand attractiveness
So, Kevin Kam Fung
;
King, Ceridwyn
;
Hudson, Simon
; …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 640-651
Persistent link: https://www.econbiz.de/10011643307
Saved in:
5
The effects of generational work values on employee brand attitude and behavior : a multi-group analysis
King, Ceridwyn
;
Murillo, Enrique
;
Lee, Hyemi
- In:
International journal of hospitality management
66
(
2017
),
pp. 92-105
Persistent link: https://www.econbiz.de/10011810946
Saved in:
6
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico
;
King, Ceridwyn
;
Burmann, Christoph
; …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
Saved in:
7
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
Saved in:
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