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subject:"Brand"
~person:"Pitt, Leyland F."
~subject:"Markenartikel"
~subject:"Social web"
~subject:"Viral marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markenidentität"
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Brand
Markenartikel
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Brand image
11
Markenimage
11
Brand management
10
Markenführung
10
Consumer behaviour
5
Konsumentenverhalten
5
B-to-B-Marketing
2
Brands
2
Business-to-business marketing
2
Marketing management
2
Marketingmanagement
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USA
2
United States
2
Wein
2
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2
Wine
2
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2
Article classification: Research article
1
B2B brand engagement
1
Betriebswirtschaftsstudium
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand betrayal
1
Brand equity
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Brand love
1
Brand loyalty
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Brand personality
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Brand stories
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Consumer-brand relationship
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Content analysis
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Customer value
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Economics department
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Employee-based brand equity
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Pitt, Leyland F.
Khan, Imran
15
Loureiro, Sandra Maria Correia
15
Sarkar, Abhigyan
15
Bang, Nguyen
13
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Rahman, Zillur
13
Melewar, T. C.
12
Phau, Ian
12
Fetscherin, Marc
11
Guzman, Francisco
11
Sarkar, Juhi Gahlot
11
Ekinci, Yuksel
10
Keller, Kevin Lane
10
Veloutsou, Cleopatra
10
Augusto, Mário Gomes
8
Bruhn, Manfred
8
Foroudi, Pantea
8
Hollebeek, Linda D.
8
Becker, Kip
7
Brandão, Amélia Maria Pinto da Cunha
7
Christodoulides, George
7
Davvetas, Vasileios
7
Delgado-Ballester, Elena
7
Eisingerich, Andreas B
7
Johnson, Lester W.
7
Joshi, Richa
7
Kaufmann, Hans Rüdiger
7
King, Ceridwyn
7
Kumar, Vikas
7
Kunkel, Thilo
7
Nobre, Helena
7
Paul, Justin
7
Pauwels, Koen
7
Romaniuk, Jenni
7
Sattler, Henrik
7
Schivinski, Bruno
7
Sreejesh, S.
7
Yadav, Rajan
7
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Business horizons
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of wine business research : IJWBR
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of strategic marketing
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ECONIS (ZBW)
7
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1
The virtuous brand : the perils and promises of brand virtue signaling
Berthon, Pierre R.
;
Lord Ferguson, Sarah T.
;
Pitt, …
- In:
Business horizons
66
(
2023
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10013534386
Saved in:
2
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
3
How deep is your love? : the brand love-loyalty matrix in consumer-brand relationships
Robertson, Jeandri
;
Botha, Elsamari
;
Ferreira, Caitlin
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 651-662
Persistent link: https://www.econbiz.de/10013325669
Saved in:
4
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Saved in:
5
Brands, truthiness and post-fact : managing brands in a post-rational world
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10011883845
Saved in:
6
Where to visit, what to drink? : a cross-national perspective on wine estate brand personalities
Morrish, Sussie C.
;
Pitt, Leyland F.
;
Vella, Joseph
; …
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 373-383
Persistent link: https://www.econbiz.de/10011814583
Saved in:
7
Brand worlds : from articulation to integration
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Chakrabarti, Ronika
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 182-194
Persistent link: https://www.econbiz.de/10009126979
Saved in:
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