//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand"
~person:"Shukla, Paurav"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
Consumer behaviour
25
Konsumentenverhalten
25
Luxury goods
13
Luxusgüter
13
Brand management
9
Markenführung
9
Markenartikel
8
Brand image
7
Markenimage
7
Luxury
6
Großbritannien
5
Luxury brands
5
United Kingdom
5
Customer satisfaction
4
India
4
Indien
4
Kundenzufriedenheit
4
Emerging economies
3
Emerging markets
3
Schwellenländer
3
Structural equation model
3
Strukturgleichungsmodell
3
China
2
Democratization
2
Kaufentscheidung
2
Motivation
2
Online retailing
2
Online-Handel
2
Perception
2
Purchase decision
2
Purchase intentions
2
Rejection
2
Self-brand connection
2
Social Web
2
Social status
2
Social web
2
Sozialer Status
2
Structural equation modeling
2
Value perceptions
2
more ...
less ...
Online availability
All
Undetermined
6
Free
1
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Aufsatzsammlung
Article in journal
8
Language
All
English
8
Author
All
Shukla, Paurav
Sarkar, Abhigyan
19
Phau, Ian
18
Dawes, John
15
Diamantopoulos, Adamantios
14
Fetscherin, Marc
14
Loureiro, Sandra Maria Correia
13
Sarkar, Juhi Gahlot
13
Bang, Nguyen
12
Japutra, Arnold
12
Ko, Eunju
12
Romaniuk, Jenni
12
Guzman, Francisco
11
Ekinci, Yuksel
10
Han, Heesup
9
Keller, Kevin Lane
9
Khan, Imran
9
Kumar, Vikas
9
Melewar, T. C.
9
Veloutsou, Cleopatra
9
Abratt, Russell
8
Augusto, Mário Gomes
8
Johnson, Lester W.
8
Paul, Justin
8
Sreejesh, S.
8
Valette-Florence, Pierre
8
Borges, Ana Pinto
7
Brandão, Amélia Maria Pinto da Cunha
7
Gierl, Heribert
7
Herrmann, Andreas
7
Joshi, Richa
7
Kaufmann, Hans Rüdiger
7
King, Ceridwyn
7
Trinh, Giang
7
Zarantonello, Lia
7
Azar, Salim L.
6
Baumgartner, Bernhard
6
Casidy, Riza
6
Davvetas, Vasileios
6
Eisingerich, Andreas B
6
more ...
less ...
Published in...
All
Journal of business research : JBR
4
European journal of marketing
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International marketing review
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
2
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
3
Desire, need, and obligation : examining commitment to luxury brands in emerging markets
Singh, Jaywant
;
Shukla, Paurav
;
Schlegelmilch, Bodo B.
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013206779
Saved in:
4
When luxury brand rejection causes brand dilution
Khalifa, Dina
;
Shukla, Paurav
- In:
Journal of business research : JBR
129
(
2021
),
pp. 110-121
Persistent link: https://www.econbiz.de/10012509352
Saved in:
5
Minimalism in consumption : a typology and brand engagement strategies
Pangarkar, Aniruddha
;
Shukla, Paurav
;
Taylor, Charles …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
Saved in:
6
Me, my brand and I : consumer responses to luxury brand rejection
Khalifa, Dina
;
Shukla, Paurav
- In:
Journal of business research : JBR
81
(
2017
),
pp. 156-162
Persistent link: https://www.econbiz.de/10011771657
Saved in:
7
Customer commitment to luxury brands : antecedents and consequences
Shukla, Paurav
;
Banerjee, Madhumita
;
Singh, Jaywant
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 323-331
Persistent link: https://www.econbiz.de/10011417731
Saved in:
8
Status consumption in cross-national context : socio-psychological, brand and situational antecedents
Shukla, Paurav
- In:
International marketing review
27
(
2010
)
1
,
pp. 108-129
Persistent link: https://www.econbiz.de/10003949175
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->