Status consumption in cross-national context : socio-psychological, brand and situational antecedents
Year of publication: |
2010
|
---|---|
Authors: | Shukla, Paurav |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 27.2010, 1, p. 108-129
|
Subject: | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Sozialer Status | Social status | Alkoholisches Getränk | Alcoholic beverage | Großbritannien | United Kingdom | Indien | India |
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