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subject:"Brand"
~person:"Valenzuela, Ana"
~subject:"Befragung"
~subject:"Markenartikel"
~subject:"Risk"
~type_genre:"Aufsatz im Buch"
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Valenzuela, Ana
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Brand management ; Vol. 4
1
Cross-cultural and critical perspectives on brands
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ECONIS (ZBW)
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Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
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Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
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