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subject:"Brand"
~subject:"Markenartikel"
~subject:"Werbewirkung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Lehrbuch"
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Brand
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823
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409
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248
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The evolution of brands : from signals of quality to storehouses of trust
8
Consumer brand relationships : meaning, measuring, managing
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Brand management ; Vol. 2
4
Cross-cultural and critical perspectives on brands
4
Psychology of branding
4
Engaging consumers through branded entertainment and convergent media
3
Enhancing knowledge development in marketing ; Vol. 21
3
Fashion branding and communication : core strategies of European luxury brands
3
International marketing ; Vol. 2
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
The Routledge companion to contemporary brand management
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Advertising, promotion, and new media
2
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
2
Brand management ; Vol. 1
2
Brand management ; Vol. 3
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Bridging the gap between advertising academia and practice
2
Celebrity, convergence and transformation
2
Contemporary consumer culture theory
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
Marketing in the new global order : challenges and opportunities
2
Marketing performativity : theories, practices and devices
2
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
2
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
2
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2
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
2
21st century business practices : the evolving trends in India
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in electronic marketing
1
Advancing insights on brand management
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
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ECONIS (ZBW)
190
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21
Self-exposure in social media : teenagers' transmedia practices for the construction of a personal brand
Masanet, Maria-Jose
;
Márquez, Israel
;
Pires, Fernanda
; …
- In:
Innovation in advertising and branding communication
,
(pp. 136-153)
.
2021
Persistent link: https://www.econbiz.de/10012391679
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22
Branding through workforce
Sharma, Antima
;
Raghuvanshi, Rinku
- In:
Employer branding for competitive advantage : models …
,
(pp. 103-118)
.
2021
Persistent link: https://www.econbiz.de/10012545625
Saved in:
23
Online brand communities and brand loyalty: toward a social influence theory
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 153-177)
.
2021
Persistent link: https://www.econbiz.de/10012607368
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24
Brand valuation and contemporary methods used in determining brand value : a financial perspective
Sahin, Ibrahim Erem
- In:
Financial ecosystem and strategy in the digital era : …
,
(pp. 327-354)
.
2021
Persistent link: https://www.econbiz.de/10012615110
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25
What drives brand equity? : a comprehensive study of price and volume premiums
Zhu, John Jianjun
;
Gruca, Thomas S.
;
Rego, Lopo L.
- In:
Marketing accountability for marketing and …
,
(pp. 75-109)
.
2021
Persistent link: https://www.econbiz.de/10012653809
Saved in:
26
Brand purpose and ‘woke’ branding campaigns
McColl, Julie
;
Ritch, Elaine L.
;
Hamilton, Jennifer
- In:
New perspectives on critical marketing and consumer society
,
(pp. 145-154)
.
2021
Persistent link: https://www.econbiz.de/10012498227
Saved in:
27
Product and branding ethics
Parguel, Béatrice
;
Monnot, Elisa
- In:
The SAGE handbook of marketing ethics
,
(pp. 385-398)
.
2021
Persistent link: https://www.econbiz.de/10012306272
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28
Inclusion as a component of CSR and a brand connection strategy
Laskin, Alexander V.
;
Kresic, Katie
- In:
Public relations for social responsibility : affirming …
,
(pp. 149-163)
.
2021
Persistent link: https://www.econbiz.de/10012587443
Saved in:
29
Celebrity endorsement : developing a brand image in housing ads
Yöreş, Füsun Çizmeci
- In:
Advancing insights on brand management
,
(pp. 175-192)
.
2017
Persistent link: https://www.econbiz.de/10011855097
Saved in:
30
Analysis of the approach to online advertising of leading sportswear brands
Jiménez Sánchez, Álvaro
;
Vayas Ruiz, Eliza Carolina
; …
- In:
Management and inter/intra organizational relationships …
,
(pp. 241-262)
.
2020
Persistent link: https://www.econbiz.de/10012178007
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