Self-exposure in social media : teenagers' transmedia practices for the construction of a personal brand
Maria-Jose Masanet, Israel Márquez, Fernanda Pires and Débora Lanzeni
Year of publication: |
2021
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Authors: | Masanet, Maria-Jose ; Márquez, Israel ; Pires, Fernanda ; Lanzeni, Débora |
Published in: |
Innovation in advertising and branding communication. - New York : Routledge, ISBN 978-0-367-44364-1. - 2021, p. 136-153
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Subject: | Markenartikel | Brand | Markenimage | Brand image | Jugendliche | Youth | Mediennutzung | Media usage | Social Web | Social web |
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