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subject:"Brand"
~subject:"Relationship marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Firmeninformation"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Markenidentität"
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The evolution of brands : from signals of quality to storehouses of trust
8
Consumer brand relationships : meaning, measuring, managing
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Brand management ; Vol. 2
4
Cross-cultural and critical perspectives on brands
4
Psychology of branding
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Brand research : [an outcome of the second International Conference on Brand Management]
3
Fashion branding and communication : core strategies of European luxury brands
3
International marketing ; Vol. 2
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Strong brands, strong relationships
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The Routledge companion to contemporary brand management
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
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Brand management ; Vol. 1
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Brand management ; Vol. 3
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Contemporary consumer culture theory
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Enhancing knowledge development in marketing ; Vol. 21
2
Handbook of brand relationships
2
Innovative Markenführung und -implementierung
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Kundenintegration und Kundenbindung : wie Unternehmen von ihren Kunden profitieren
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Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
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Marketing in the new global order : challenges and opportunities
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Marketing performativity : theories, practices and devices
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Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
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2
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
2
21st century business practices : the evolving trends in India
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in electronic marketing
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Analytics in finance and risk management
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Aufbruch : Ingredient Branding schafft Werte
1
Banken im Wandel : Direktbanken und Direct Banking
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ECONIS (ZBW)
226
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91
Co-managing brand equity and customer equity
Luo, Anita
;
Lehmann, Donald R.
;
Neslin, Scott A.
- In:
Handbook of research on customer equity in marketing
,
(pp. 363-381)
.
2015
Persistent link: https://www.econbiz.de/10010483476
Saved in:
92
Auto, Marke, Sport. : zur Bedeutung dynamischen Fahrens für Automarken und ihre Anhänger
Heun, Thomas
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 449-463)
.
2014
Persistent link: https://www.econbiz.de/10010354029
Saved in:
93
Markenpersönlichkeit von Fußballvereinen
Alexa, Frank
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 167-193)
.
2014
Persistent link: https://www.econbiz.de/10010354050
Saved in:
94
Bedeutung und Arten von Marken im Sport
Preuß, Holger
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 3-27)
.
2014
Persistent link: https://www.econbiz.de/10010354138
Saved in:
95
Identity-based consumer behaviour, self-congruity, and retailer-consumer relationships : a literature review
Maggioni, Isabella
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 13-26)
.
2014
Persistent link: https://www.econbiz.de/10010378756
Saved in:
96
Brand management and relationship marketing in online environments
Lilleker, Darren G.
;
Jackson, Nigel
- In:
Political marketing in the United States
,
(pp. 165-184)
.
2014
Persistent link: https://www.econbiz.de/10010417791
Saved in:
97
"Marken sind Treiber der Nachhaltigkeit - seit jeher"
Köhler, Christian
;
Klepper, Dominik
- In:
CSR und Brand Management : Marken nachhaltig führen
,
(pp. 53-61)
.
2014
Persistent link: https://www.econbiz.de/10010394063
Saved in:
98
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
Saved in:
99
Social networks and media brands : exploring the effect of media brands' perceived social network usage on audience relationship
Chan-Olmsted, Sylvia M.
;
Cho, Moonhee
;
Yim, Mark Yi-cheon
- In:
Handbook of social media management : value chain and …
,
(pp. 737-749)
.
2013
Persistent link: https://www.econbiz.de/10009763845
Saved in:
100
Marktmanagement im Sport
Bühler, André
;
Schunk, Holger
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 117-146)
.
2013
Persistent link: https://www.econbiz.de/10009705021
Saved in:
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