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subject:"Brand image"
~subject:"Advertising effects"
~subject:"E-commerce"
~subject:"Markenführung"
~type_genre:"Aufsatz im Buch"
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Building consumer-brand relationship in luxury brand management
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Digitalisierung der Unternehmen
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Eurasian Business and Economics Perspectives : Proceedings of the 38th Eurasia Business and Economics Society Conference
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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ECONIS (ZBW)
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1
Google Analytics best practices in Slovak and Czech online business
Reiter, Miroslav
;
Miklosik, Andrej
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 101-112)
.
2023
Persistent link: https://www.econbiz.de/10014436512
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2
Negative customer experience in lifestyle hotels : a netnography perspective
Santos, Manoel Vitor
;
Brandão, Amélia Maria Pinto da Cunha
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 126-157)
.
2021
Persistent link: https://www.econbiz.de/10012517946
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3
Reziprozität in der Markenführung und Marktforschung als Chance im digitalen Umfeld
Corves, Annette
;
Hundertmark, Dirk
- In:
Zukunft der Marktforschung : Entwicklungschancen in …
,
(pp. 269-287)
.
2015
Persistent link: https://www.econbiz.de/10011280749
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4
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Word of mouth and social media
,
(pp. 20-40)
.
2014
Persistent link: https://www.econbiz.de/10010409814
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5
Tracking and fingerprinting in e-business : new storageless technologies and countermeasures
Boda, Károly
;
Földes, Ádám Máté
;
Gulyás, Gábor …
- In:
Research and development in e-business through …
,
(pp. 134-166)
.
2013
Persistent link: https://www.econbiz.de/10009774557
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6
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
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7
Inferring decision strategies from clickstreams in decision support systems : a new process-tracing approach using state machines
Pfeiffer, Jella
;
Probst, Malte
;
Steitz, Wolfgang
; …
- In:
Digitalisierung der Unternehmen
,
(pp. 25-46)
.
2012
Persistent link: https://www.econbiz.de/10009622572
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