Reziprozität in der Markenführung und Marktforschung als Chance im digitalen Umfeld
Year of publication: |
2015
|
---|---|
Authors: | Corves, Annette ; Hundertmark, Dirk |
Published in: |
Zukunft der Marktforschung : Entwicklungschancen in Zeiten von Social Media und Big Data. - Wiesbaden : Springer Gabler, ISBN 3-658-05399-2. - 2015, p. 269-287
|
Subject: | Markenführung | Brand management | Webanalyse | Web analytics | Konsumentenverhalten | Consumer behaviour |
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