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subject:"Brand management"
~isPartOf:"Journal of international consumer marketing"
~source:"econis"
~subject:"Social Web"
~subject:"Theory"
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Brand management
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Advertising effects
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Chikweche, Tendai
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Egan, Paul
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Journal of international consumer marketing
Young consumers : insight and ideas for responsible marketers
12
Journal of business research : JBR
5
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
5
SpringerLink / Bücher
5
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
4
Discussion paper / Centre for Economic Policy Research
3
Gabler Edition Wissenschaft
3
Hamburger Schriften zur Marketingforschung
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of retailing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
The journal of industrial economics
3
Banken im Wandel : Direktbanken und Direct Banking
2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
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CREDIT research paper
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DICE discussion paper
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DUV / Wirtschaftswissenschaft
2
Electronic commerce research and applications
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Europäische Hochschulschriften / 5
2
Exploring the rise of fandom in contemporary consumer culture
2
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
2
Gabler Edition Wissenschaft / Schriftenreihe der Handelshochschule Leipzig
2
HMD : Praxis der Wirtschaftsinformatik
2
Handbook of social media management : value chain and business models in changing media markets
2
Harvard business review : HBR
2
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sport management and marketing : IJSMM
2
Journal of marketing
2
Journal of marketing for higher education
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ECONIS (ZBW)
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Targeting the floating middle of pyramid consumers in Africa : revisiting marketing mix considerations
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 517-536
Persistent link: https://www.econbiz.de/10013465894
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2
College-educated youths' attitudes toward global brands : implications for global marketing strategies
Chu, Shu-chuan
;
Huang, Szu-chi
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 129-145
Persistent link: https://www.econbiz.de/10003986194
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