//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand management"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Psychology & marketing"
~isPartOf:"The silver market phenomenon : marketing and innovation in the aging society"
~subject:"Target group"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Zielgruppe"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Target group
Zielgruppe
57
Consumer behaviour
20
Konsumentenverhalten
20
Elderly people
19
Ältere Menschen
19
Holiday behaviour
12
Urlaubsverhalten
12
Japan
9
Marketing management
8
Marketingmanagement
8
USA
7
United States
7
Advertising effects
5
Internet marketing
5
Online-Marketing
5
Werbewirkung
5
Children
4
Kinder
4
Motivation
4
Australia
3
Australien
3
Deutschland
3
Germany
3
International tourism
3
Internationaler Tourismus
3
Jugendliche
3
Social Web
3
Social web
3
Tourism
3
Tourism marketing
3
Tourismus
3
Tourismusmarketing
3
Youth
3
Advertising
2
Agrotourismus
2
Beziehungsmarketing
2
Business model
2
Cluster analysis
2
Clusteranalyse
2
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
57
Type of publication (narrower categories)
All
Article in journal
37
Aufsatz in Zeitschrift
37
Aufsatz im Buch
20
Book section
20
Case study
2
Fallstudie
2
Language
All
English
57
Author
All
Simcock, Peter
2
Sudbury, Lynn
2
Andronikidis, Andreas I.
1
Antony, Suresh Paul
1
Arima, Akie
1
Arnold, Gunnar
1
Barnatt, Christopher
1
Batinic, Bernad
1
Blosser, Phillip E.
1
Byun, Sang-Eun
1
Chan, Kimmy Wa
1
Chang, Yaping
1
Chen, Joseph S.
1
Cheng, Jen-son
1
Chitty, Bill
1
Christodoulides, Paul
1
Chung, Sungwon
1
Coudounaris, Dafnis N.
1
Coupland, Christine
1
Cuomo, Maria Teresa
1
D'Alessandro, Steven
1
Eitner, Carolin
1
Enomoto, Nozomi
1
Enste, Peter
1
Festa, Giuseppe
1
Formosa, Dan
1
Gassmann, Oliver
1
Ginder, Whitney
1
Giordano, Alex
1
Girardin, Florent
1
Gnambs, Timo
1
Gollan, Tobias
1
Gough, Brendan
1
Grossberg, Kenneth Alan
1
Gudelunas, David
1
Hagiwara, Shigeru
1
Hall, Matthew
1
Han, Jiho
1
Hauser, Mirjam
1
Hellwig, Katharina
1
more ...
less ...
Published in...
All
Journal of travel and tourism marketing
Psychology & marketing
The silver market phenomenon : marketing and innovation in the aging society
Young consumers : insight and ideas for responsible marketers
60
Journal of advertising research
34
SpringerLink / Bücher
34
Journal of advertising : official publication of the American Academy of Advertising
33
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
The silver market phenomenon : business opportunities in an era of demographic change
21
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Journal of business research : JBR
17
Journal of retailing and consumer services
17
Research
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Springer eBook Collection
16
Health marketing quarterly
15
Journal of fashion marketing and management
15
International journal of consumer studies
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
European journal of marketing : EJM
10
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of advertising : the review of marketing communications
9
International journal of hospitality management
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of nonprofit and voluntary sector marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of financial services marketing : JFSM
8
more ...
less ...
Source
All
ECONIS (ZBW)
57
Showing
1
-
10
of
57
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Li, Xueni
;
Si, Wei
;
Chan, Kimmy Wa
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10014467497
Saved in:
2
Walls have ears : word-of-mouth diffusions in targeted promotions decrease targeted customer retention
Chang, Yaping
;
Li, Xinlan
;
Wang, Xingyu
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2711-2727
Persistent link: https://www.econbiz.de/10014432535
Saved in:
3
How the young adult consumer segment responds to trusty and committed marketing relationship
Ndubisi, Nelson Oly
;
Nataraajan, Rajan
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 923-935
Persistent link: https://www.econbiz.de/10011970101
Saved in:
4
Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children
Tarabashkina, Liudmila
;
Quester, Pascale
;
Tarabashkina, Olga
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 778-789
Persistent link: https://www.econbiz.de/10011970118
Saved in:
5
Motivation for family vacations with young children : anecdotes from the Internet
Li, Mimi
;
Wang, Dan
;
Xu, Wenqing
;
Mao, Zhenxing
- In:
Journal of travel and tourism marketing
34
(
2017
)
8
,
pp. 1047-1057
Persistent link: https://www.econbiz.de/10011758787
Saved in:
6
Who visits the Kruger National Park, and why? : identifying target markets
Kruger, Martinette
;
Viljoen, Armand
;
Saayman, Melville
- In:
Journal of travel and tourism marketing
34
(
2017
)
1/3
,
pp. 312-340
Persistent link: https://www.econbiz.de/10011670017
Saved in:
7
The effects of psychobiological motivational traits on memory of in-game advertising messages
Sparks, Johnny V.
;
Chung, Sungwon
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10011433833
Saved in:
8
Exploring consumer insights in wine marketing : an ethnographic research on #winelovers
Cuomo, Maria Teresa
;
Tortora, Debora
;
Festa, Giuseppe
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1082-1090
Persistent link: https://www.econbiz.de/10011627278
Saved in:
9
Social media marketing for adolescents
Mas-Tur, Alicia
;
Tur-Porcar, Ana
;
Llorca, Anna
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1119-1125
Persistent link: https://www.econbiz.de/10011627298
Saved in:
10
Reinforcing lessons for business from the marketing revolution in U.S. presidential politics : a strategic triad
Newman, Bruce I.
- In:
Psychology & marketing
33
(
2016
)
10
,
pp. 781-795
Persistent link: https://www.econbiz.de/10011595460
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->