Exploring consumer insights in wine marketing : an ethnographic research on #winelovers
Year of publication: |
December 2016
|
---|---|
Authors: | Cuomo, Maria Teresa ; Tortora, Debora ; Festa, Giuseppe ; Giordano, Alex ; Metallo, Gerardino |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 12, p. 1082-1090
|
Subject: | Konsumgütermarketing | Consumer goods marketing | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Webanalyse | Web analytics | Zielgruppe | Target group | Weinbau | Wine industry |
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