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subject:"Brand management"
~isPartOf:"Marketing in the new global order : challenges and opportunities"
~person:"Datta, Mahua"
~subject:"Retail management"
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Marketing in the new global order : challenges and opportunities
IIM Indore International Conference, December 2006, Proceedings
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An introspective study of local diversities in retail purchase behaviour to formulate retail strategy for the global players
Datta, Mahua
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Datta, Debraj
- In:
Marketing in the new global order : challenges and …
,
(pp. 141-158)
.
2007
Persistent link: https://www.econbiz.de/10003736312
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