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subject:"Brand management"
~isPartOf:"Qualitative market research : an international journal"
~person:"Moussa, Salim"
~subject:"Beziehungsmarketing"
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Qualitative market research : an international journal
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I may be a twin but i'm one of a kind : are brand attachment and brand love different names for the same construct?
Moussa, Salim
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 69-85
Persistent link: https://www.econbiz.de/10010491600
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