I may be a twin but i'm one of a kind : are brand attachment and brand love different names for the same construct?
Year of publication: |
2015
|
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Authors: | Moussa, Salim |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 18.2015, 1, p. 69-85
|
Subject: | Brand love | Commodification | Brand attachment | Critical review | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Emotion |
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