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subject:"Brand management"
~person:"Chan, Fiona"
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Chan, Fiona
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The journal of brand management : an international journal
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Organizing for brand protection and responding to product counterfeit risk : an analysis of global firms
Wilson, Jeremy M.
;
Grammich, Clifford
;
Chan, Fiona
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 345-361
Persistent link: https://www.econbiz.de/10011477753
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