Organizing for brand protection and responding to product counterfeit risk : an analysis of global firms
Jeremy M. Wilson, Clifford Grammich, Fiona Chan
| Year of publication: |
May 2016
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|---|---|
| Authors: | Wilson, Jeremy M. ; Grammich, Clifford ; Chan, Fiona |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 23.2016, 3, p. 345-361
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| Subject: | counterfeit | risk | brand | organization | trademark | Markenrecht | Trademark law | Produktpiraterie | Product counterfeiting | Markenartikel | Brand | Markenführung | Brand management | Risikomanagement | Risk management | Multinationales Unternehmen | Transnational corporation | Risiko | Risk | Immaterialgüterrechte | Intellectual property rights |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/bm.2016.12 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011477753