//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand management"
~source:"econis"
~subject:"Marketing management"
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Zielgruppe"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Marketing management
Theory
Zielgruppe
2,593
Target group
2,447
Consumer behaviour
767
Konsumentenverhalten
767
Deutschland
530
Germany
504
Marketingmanagement
375
Werbewirkung
363
Advertising effects
362
Werbung
336
Advertising
332
Marketing
295
Online-Marketing
266
Internet marketing
261
Children
260
Kinder
260
Elderly people
254
Ältere Menschen
254
Marktsegmentierung
247
USA
241
United States
240
Market segmentation
232
Beziehungsmarketing
221
Relationship marketing
220
Theorie
159
Jugendliche
147
Youth
147
Markenführung
142
Verbraucherverhalten
99
Social Web
93
Social web
93
Marktforschung
81
Market research
77
Low income
75
Niedrigeinkommen
75
Markenimage
74
Brand image
73
more ...
less ...
Online availability
All
Undetermined
117
Free
56
Type of publication
All
Article
350
Book / Working Paper
272
Journal
1
Type of publication (narrower categories)
All
Article in journal
222
Aufsatz in Zeitschrift
222
Aufsatz im Buch
127
Book section
127
Hochschulschrift
71
Thesis
61
Graue Literatur
51
Non-commercial literature
51
Arbeitspapier
31
Working Paper
31
Case study
22
Collection of articles of several authors
22
Fallstudie
22
Sammelwerk
22
Bibliografie enthalten
16
Bibliography included
16
Aufsatzsammlung
15
Ratgeber
13
Guidebook
12
Lehrbuch
9
Konferenzschrift
7
Conference proceedings
6
Textbook
6
Conference paper
5
Konferenzbeitrag
5
Reprint
4
Einführung
2
Handbook
2
Handbuch
2
CD-ROM, DVD
1
Collection of articles written by one author
1
Festschrift
1
Forschungsbericht
1
Sammlung
1
Umfrage
1
more ...
less ...
Language
All
English
362
German
260
French
2
Author
All
Bruhn, Manfred
6
Singh, Ramendra
6
Pompe, Hans-Georg
5
Shankar, Avi
5
Alatas, Vivi
4
Hanna, Rema
4
Herstatt, Cornelius
4
Kohlbacher, Florian
4
Olken, Benjamin A.
4
Schertler, Walter
4
Wai-Poi, Matthew
4
Albers, Sönke
3
Bagozzi, Richard P.
3
Banerjee, Abhijit V.
3
Chikweche, Tendai
3
Cova, Bernard
3
Drees, Norbert
3
Galeotti, Andrea
3
Helmke, Stefan
3
Kanbur, Ravi
3
Kranzusch, Peter
3
Moraga-González, José Luis
3
Preuß, Klaus-Jürgen
3
Sapi, Geza
3
Suleymanova, Irina
3
Tomczak, Torsten
3
Uebel, Matthias
3
Yoon, Eddie
3
Zhang, Jianqiang
3
Adamczyk, Yvonne
2
Anderson, Jamie
2
Anderson, Simon P.
2
Antony, Suresh Paul
2
Baik, Alicia
2
Bazil, Vazrik
2
Behrer, Mattias
2
Bergami, Massimo
2
Bernigau, Sven
2
Bhatti, Yasser Ahmad
2
Bratter, Herbert M.
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
5
Fachhochschule Reutlingen / European School of Business
3
Fördergesellschaft Marketing an der Universität Augsburg
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Verlag Dr. Kovač
2
AMACOM
1
American Management Association
1
Econometrisch Instituut <Rotterdam>
1
Eric Cuvillier <Firma>
1
European Advertising Academy
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <12., 2013, Zagreb>
1
Institut für Finanz- und Aktuarwissenschaften <Ulm>
1
Karlsruher Institut für Technologie
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Rheinwerk Verlag
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Steria Mummert Consulting AG
1
Universität Osnabrück / Fachbereich Wirtschaftswissenschaften
1
Universität Ulm
1
Verlag Franz Vahlen
1
Wissenschaftliche Gesellschaft für Innovatives Marketing
1
more ...
less ...
Published in...
All
SpringerLink / Bücher
12
Young consumers : insight and ideas for responsible marketers
9
The journal of consumer marketing
7
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
6
Harvard business review : HBR
5
Journal of business research : JBR
5
Journal of marketing communications
5
Journal of retailing
5
Research
5
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
4
Harvard-Business-Manager : das Wissen der Besten
4
International journal of consumer studies
4
Journal of marketing management : MM
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Marketing theory
4
Psychology & marketing
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Springer eBook Collection
4
The silver market phenomenon : marketing and innovation in the aging society
4
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
A - N
3
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
3
Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
3
Discussion paper / Centre for Economic Policy Research
3
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
3
Erfurter Hefte zum angewandten Marketing
3
Gabler Edition Wissenschaft
3
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
3
Jahrbuch Seniorenmarketing
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of advertising research
3
Journal of food products marketing
3
Journal of marketing analytics : JMA
3
Marketing : ZFP ; journal of research and management
3
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
Measuring and managing brands
3
Reutlinger Diskussionsbeiträge zu Marketing und Management
3
The journal of industrial economics
3
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
623
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
2
Unpacking nontarget majority consumers' responses to modest fashion : how market controversy perpetuates marketplace exclusion
Audrezet, Alice
;
Parguel, Béatrice
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1302-1330
Persistent link: https://www.econbiz.de/10014427187
Saved in:
3
Introduction to the special section: tribal marketing after Covid
Coffin, Jack
;
Cova, Bernard
;
Shankar, Avi
- In:
Marketing theory
23
(
2023
)
2
,
pp. 267-273
Persistent link: https://www.econbiz.de/10014293964
Saved in:
4
How can algorithms help in segmenting users and customers? : a systematic review and research agenda for algorithmic customer segmentation
Salminen, Joni
;
Mustak, Mekhail
;
Sufyan, Muhammad
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014537354
Saved in:
5
Improving customer segmentation via classification of key accounts as outliers
Spoor, Jan Michael
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 747-760
Persistent link: https://www.econbiz.de/10014537400
Saved in:
6
Brand and consumer
Charan, Ashok
-
2024
Persistent link: https://www.econbiz.de/10014383857
Saved in:
7
The effects of artificial intelligence (AI) on marketing
Joaquim, Ana Filipa Vieira Lopes
- In:
Complex AI dynamics and interactions in management
,
(pp. 209-228)
.
2024
Persistent link: https://www.econbiz.de/10014519498
Saved in:
8
Artificial intelligence-driven advertising and customer targeting : precision marketing strategies in Zimbabwe
Takunda, Chiwaridzo Option
;
Iyioluwa, Adeyinka Kehinde
- In:
AI-driven marketing research and data analytics
,
(pp. 98-117)
.
2024
Persistent link: https://www.econbiz.de/10014558894
Saved in:
9
Targeted value-enhancing advertising and price competition
Pepall, Lynne
;
Richards, Daniel Jay
- In:
Review of industrial organization
59
(
2021
)
3
,
pp. 443-459
Persistent link: https://www.econbiz.de/10012659749
Saved in:
10
Lookalike targeting on others' journeys: brand versus performance marketing
Sudhir, K.
;
Lee, Seung Yoon
;
Roy, Subroto
-
2021
Persistent link: https://www.econbiz.de/10012629950
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->