Targeted value-enhancing advertising and price competition
Lynne Pepall, Daniel Richards
| Year of publication: |
2021
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|---|---|
| Authors: | Pepall, Lynne ; Richards, Daniel Jay |
| Published in: |
Review of industrial organization. - New York, NY : Springer Science+Business Media, LLC, ISSN 1573-7160, ZDB-ID 1478923-1. - Vol. 59.2021, 3, p. 443-459
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| Subject: | Complementary goods | Price discrimination | Targeted advertising | Theorie | Theory | Werbung | Advertising | Preisdifferenzierung | Preiswettbewerb | Price competition | Preismanagement | Pricing strategy | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11151-021-09818-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012659749