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subject:"Brand management"
~subject:"Creativity"
~subject:"Social web"
~type_genre:"Interview"
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Brand management
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A leader with a passion for brands : an interview with Matthew M. Mannelly, CEO of Prestige Brands, Inc.
Mannelly, Matthew M.
- In:
Business horizons
54
(
2011
)
5
,
pp. 399-405
Persistent link: https://www.econbiz.de/10009297132
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2
Leading creative people : lessons from advertising guru Jaques Séguéla
Haag, Christopher
;
Coget, Jean-François
- In:
European management journal
28
(
2010
)
4
,
pp. 278-284
Persistent link: https://www.econbiz.de/10008656857
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3
Emotionen und Kommunikation im Wandel : zwei Change Manager im Gespräch
Klewes, Joachim
;
Langen, Ralf
- In:
Organisationsentwicklung : Zeitschrift für …
27
(
2008
)
3
,
pp. 38-41
Persistent link: https://www.econbiz.de/10003732692
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