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subject:"Brand management"
~subject:"Innovation"
~subject:"Theory"
~type:"article"
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Search: subject_exact:"Brand protection"
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Brand management
Innovation
Theory
Markenrecht
480
Trademark law
480
Immaterialgüterrechte
127
Intellectual property rights
127
Markenartikel
104
Brand
103
USA
77
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77
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62
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43
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35
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trademarks
33
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122
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8
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Castaldi, Carolina
8
Flikkema, Meindert
6
Block, Jörn
5
Petty, Ross D.
5
Man, Ard-Pieter de
4
Sandner, Philipp
4
Wilson, Jeremy M.
4
Crass, Dirk
3
Fisch, Christian
3
Lopes, Teresa da Silva
3
Posner, Richard A.
3
Athreye, Suma
2
Carmona, Mónica
2
Congregado, Emilio
2
Davis, Jennifer
2
De Rassenfosse, Gaétan
2
Fassio, Claudio
2
Krasnikov, Alexander
2
Landes, William M.
2
Li, Qin
2
Llerena, Patrick
2
Lyalkov, Serhiy
2
Maniatis, Spyros
2
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2
Millán Morera de la Vall, José María
2
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2
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2
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2
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2
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1
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1
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1
Ahmadi, Reza H.
1
Allegrezza, Serge
1
Amaral, Nelson Borges
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An, Zhe
1
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The journal of brand management : an international journal
11
Industry and innovation
7
Trademarks and their role in innovation, entrepreneurship and industrial organization
7
Business history
6
Research policy : policy, management and economic studies of science, technology and innovation
6
Business horizons
3
International journal of intellectual property management : IJIPM
3
Regional studies : official journal of the Regional Studies Association
3
Enterprise & society : the international journal of business history
2
International review of law and economics
2
Journal of economic literature
2
Journal of marketing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing letters : a journal of research in marketing
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
Trademarks, brands, and competitiveness
2
African journal of science, technology, innovation & development : AJSTID
1
Amfiteatru economic : an economic and business research periodical
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of accounting & economics : APJAE
1
Asian economic policy review : AEPR
1
Athens journal of business & economics : AJBE
1
Brands and branding
1
Business history review
1
Economic and legal issues in intellectual property
1
Economic law as an economic good : its rule function and its tool function in the competition of systems
1
Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
European journal of law and economics
1
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
1
Handbook of law and economics : volume 2
1
Handbook of research on counterfeiting and illicit trade
1
Handbook of the management of creativity and innovation : theory and practice
1
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
1
Información comercial española / Cuadernos económicos
1
Innovation and development : RIAD
1
International entrepreneurship and management journal
1
International journal of applied business and economic research
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ECONIS (ZBW)
131
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1
Bringing innovation to fruition : insights from new trademarks
Faurel, Lucile
;
Li, Qin
;
Shanthikumar, Devin
;
Teoh, …
- In:
Journal of financial and quantitative analysis : JFQA
59
(
2024
)
2
,
pp. 474-520
Persistent link: https://www.econbiz.de/10014520110
Saved in:
2
Unbundling the brand : differentiation and the law in the Brazilian South American tea industry
Lopes, Teresa da Silva
;
Dourado, Bruna
;
Souza, …
- In:
Business history
66
(
2024
)
4
,
pp. 859-883
Persistent link: https://www.econbiz.de/10014580204
Saved in:
3
Trademarks and denomination of origin in Portuguese wine sector (1918-1924)
Sequeira, Carla
- In:
Athens journal of business & economics : AJBE
10
(
2024
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10014555716
Saved in:
4
Discovering technology opportunities based on the linkage between technology and business areas : matching patents and trademarks
Han, Xiaotong
;
Zhu, Donghua
;
Wang, Xuefeng
;
Daim, Tugrul U.
- In:
Technology analysis & strategic management
35
(
2023
)
10
,
pp. 1324-1340
Persistent link: https://www.econbiz.de/10014338644
Saved in:
5
Examination of related diversification in laggard regions
Drivas, Kyriakos
;
Economidou, Claire
;
Kaplanis, Ioannis
; …
- In:
Papers in regional science : the journal of the …
102
(
2023
)
4
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014342480
Saved in:
6
Trademarks, own brand manufacturing, and firm growth at different stages of development in Korea
Kang, Raeyoon
;
Lee, Keun
- In:
Seoul journal of economics : SJE
36
(
2023
)
1
,
pp. 113-136
Persistent link: https://www.econbiz.de/10014279636
Saved in:
7
Valuation of new trademarks
Hsu, Po-Hsuan
;
Li, Dongmei
;
Li, Qin
;
Teoh, Siew Hong
; …
- In:
Management science : journal of the Institute for …
68
(
2022
)
1
,
pp. 257-279
Persistent link: https://www.econbiz.de/10012821140
Saved in:
8
Trademarks as an indicator of regional innovation : evidence from Japanese prefectures
Block, Jörn
;
Fisch, Christian
;
Ikeuchi, Kenta
;
Kato, …
- In:
Regional studies : official journal of the Regional …
56
(
2022
)
2
,
pp. 190-209
Persistent link: https://www.econbiz.de/10012804134
Saved in:
9
Dynamics of regional diversification : a new approach using trademark data
Iversen, Eric J.
;
Herstad, Sverre J.
- In:
Regional studies : official journal of the Regional …
56
(
2022
)
2
,
pp. 276-289
Persistent link: https://www.econbiz.de/10012804161
Saved in:
10
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
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