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subject:"Brand management"
~subject:"Leadership style"
~subject:"Relationship marketing"
~type_genre:"Bibliography included"
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Kundenzufriedenheit als psychologisches Konstrukt : Bestandsaufnahme und emotionstheoretische Erweiterung bestehender Erklärungs- und Meßmodelle
Groß-Engelmann, Markus
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1999
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