//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand management"
~subject:"Theory"
~type:"article"
~type_genre:"Multi-volume publication"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand protection"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Theory
MarkenfĂĽhrung
3
Markenrecht
3
Trademark law
3
Brand
2
Markenartikel
2
USA
1
United States
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Multi-volume publication
Article in journal
73
Aufsatz in Zeitschrift
73
Aufsatz im Buch
15
Book section
15
Mehrbändiges Werk
3
Rezension
2
more ...
less ...
Language
All
English
3
Author
All
Petty, Ross D.
3
Published in...
All
The journal of brand management : an international journal
3
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Naming names : part three ; safeguarding brand equity in the United States by developing a family of trademarks
Petty, Ross D.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 561-567
Persistent link: https://www.econbiz.de/10008659267
Saved in:
2
Naming names: trademark strategy and beyond : dealing with rival brand names. Teil 2
Petty, Ross D.
- In:
The journal of brand management : an international journal
15
(
2007/08
)
4
,
pp. 232-238
Persistent link: https://www.econbiz.de/10003653610
Saved in:
3
Naming names: trademark strategy and beyond : selecting a brand name. Teil 1
Petty, Ross D.
- In:
The journal of brand management : an international journal
15
(
2007/08
)
3
,
pp. 190-197
Persistent link: https://www.econbiz.de/10003627425
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->