Naming names: trademark strategy and beyond : dealing with rival brand names. Teil 2
Ross D. Petty
| Year of publication: |
2008
|
|---|---|
| Authors: | Petty, Ross D. |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 15.2007/08, 4, p. 232-238
|
| Subject: | Markenrecht | Trademark law | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Mehrbändiges Werk ; Multi-volume publication ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003653610