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subject:"Business cycle"
~isPartOf:"Journal of marketing theory and practice"
~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Viral marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
~type_genre:"Working Paper"
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Business cycle
Konsumentenverhalten
Viral marketing
USA
78
United States
78
Consumer behaviour
33
Marketing management
7
Marketingmanagement
7
Customer satisfaction
6
Einzelhandel
6
Kundenzufriedenheit
6
Retail trade
6
Advertising effects
5
Brand management
5
Markenführung
5
Virales Marketing
5
Werbewirkung
5
Beziehungsmarketing
4
Firm performance
4
Online retailing
4
Online-Handel
4
Personality psychology
4
Persönlichkeitspsychologie
4
Relationship marketing
4
Salespeople
4
Social Web
4
Social web
4
Unternehmenserfolg
4
Verkaufspersonal
4
Brand
3
Celebrity endorsement
3
Celebrity-Werbung
3
Consumer attitudes
3
Corporate reputation
3
Customer retention
3
Customer service
3
Dienstleistungsqualität
3
Employee retention
3
Firmenimage
3
Kundenbindung
3
Kundenservice
3
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Undetermined
11
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Article
38
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Book section
Working Paper
Article in journal
38
Systematic review
1
Übersichtsarbeit
1
Language
All
English
Author
All
Arnold, Todd J.
2
Brashear-Alejandro, Thomas
2
Briggs, Elten
2
Adjei, Mavis T.
1
Aggarwal, Praveen
1
Allaway, Arthur W.
1
Amos, Clinton
1
Andrzejewski, Susan A.
1
Ang, Tyson
1
Ashley, Christy
1
Baker, Thomas L.
1
Barnes, Donald C.
1
Bednarz Beauchamp, Michelle
1
Blackburn, Virginia Lee
1
Bright, Laura F.
1
Brockhaus, Sebastian
1
Brown McCabe, Deborah
1
Broyles, S. Allen
1
Burnham, Thomas A.
1
Bush, Alan J.
1
Cha, Taihoon
1
Chaudhuri, Arjun
1
Coffey, Tim
1
D'Souza, Giles
1
Dalenberg, Douglas Robert
1
Donthu, Naveen
1
Fawcett, Amydee M.
1
Fawcett, Stanley E.
1
Flight, Richard L.
1
Flurry, Laura A.
1
Flynn, Leisa Reinecke
1
Gau, Roland
1
Goldsmith, Ronald E.
1
Gooner, Richard A.
1
Granot, Elad
1
Grau, Stacy Landreth
1
Hadjimarcou, John
1
Harmon-Kizer, Tracy R.
1
Heere, Bob
1
Heilman, Carrie M.
1
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Journal of marketing theory and practice
Working paper / National Bureau of Economic Research, Inc.
621
Discussion paper / Centre for Economic Policy Research
176
Journal of consumer research : JCR ; an interdisciplinary bimonthly
147
The American economic review
120
NBER working paper series
99
Journal of retailing and consumer services
72
Journal of business research : JBR
67
Journal of monetary economics
66
The review of economics and statistics
65
Psychology & marketing
64
Working paper
64
Finance and economics discussion series
59
Applied economics
58
Economics letters
58
Discussion paper series / IZA
55
International journal of hospitality management
55
American economic journal : a journal of the American Economic Association
54
Economic review
54
Journal of fashion marketing and management
51
American journal of agricultural economics
47
CESifo working papers
43
Journal of macroeconomics
43
Journal of money, credit and banking : JMCB
43
Journal of political economy
43
The quarterly journal of economics
41
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
Journal of economic dynamics & control
38
The journal of consumer marketing
38
International journal of consumer studies
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
The review of financial studies
34
Brookings papers on economic activity : BPEA
33
Economic inquiry : journal of the Western Economic Association International
33
Journal of international consumer marketing
33
International journal of retail & distribution management
31
Staff reports / Federal Reserve Bank of New York
31
Southern economic journal
30
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
Journal of consumer behaviour : an international research review
29
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ECONIS (ZBW)
38
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1
From Gucci to green bags : conspicuous consumption as a signal for pro-social behavior
Johnson, Catherine M.
;
Tariq, Ayesha
;
Baker, Thomas L.
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10011951433
Saved in:
2
"Unfriend me, please!" : social media fatigue and the theory of rational choice
Logan, Kelty
;
Bright, Laura F.
;
Grau, Stacy Landreth
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 357-367
Persistent link: https://www.econbiz.de/10011951436
Saved in:
3
Word of mouth opportunity : why recommendation likelihood overestimates positive word of mouth
Burnham, Thomas A.
;
Leary, R. Bret
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 368-389
Persistent link: https://www.econbiz.de/10011951456
Saved in:
4
Engagement with social media content : a qualitative exploration
Syrdal, Holly A.
;
Briggs, Elten
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011884468
Saved in:
5
User-generated content as word-of-mouth
Ramirez, Edward
;
Gau, Roland
;
Hadjimarcou, John
;
Xu, …
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 90-98
Persistent link: https://www.econbiz.de/10011884483
Saved in:
6
From electronic WOM to social eWOM : bridging the trust deficit
Pihlaja, Jaakko
;
Saarijärvi, Hannu
;
Spence, Mark T.
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
4
,
pp. 340-356
Persistent link: https://www.econbiz.de/10011771032
Saved in:
7
Please clap! : how customer service quality perception affects the authenticity of sustainability initiatives
Brockhaus, Sebastian
;
Amos, Clinton
;
Fawcett, Amydee M.
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
4
,
pp. 396-420
Persistent link: https://www.econbiz.de/10011771059
Saved in:
8
Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.
;
Shannahan, Kirby L. J.
;
Bush, …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
Saved in:
9
The collateral damage of C2C communications on social networking sites : the moderating role of firm responsiveness and perceived fairness
Adjei, Mavis T.
;
Nowlin, Edward L.
;
Ang, Tyson
- In:
Journal of marketing theory and practice
24
(
2016
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10011489607
Saved in:
10
Consumer ethics of adolescents
Flurry, Laura A.
;
Swimberghe, Krist
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10011450460
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