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subject:"China"
~accessRights:"restricted"
~isPartOf:"Australasian marketing journal"
~isPartOf:"Thunderbird international business review"
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China
Consumer behaviour
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Designation of origin
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Ursprungsregeln
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Brand image
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Brand management
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Country-of-origin
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Country-of-origin-of-brand
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Luxury brands
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Luxury goods
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Luxusgüter
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Atwal, Glyn
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He, Jiaxun
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Heine, Klaus
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Australasian marketing journal
Thunderbird international business review
Edward Elgar E-Book Archive
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Frontiers of business research in China : selected publications from Chinese universities
1
International journal of emerging markets
1
Journal of business research : JBR
1
Journal of fashion marketing and management
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Managing global transitions : international research journal
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The international journal of human resource management
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Managing country-of-origin affiliations for luxury brand-building in China
Heine, Klaus
;
Atwal, Glyn
;
He, Jiaxun
- In:
Australasian marketing journal
27
(
2019
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10012103232
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2
Country-of-origin and social resistance in host countries : the case of a Chinese firm
Yu, Yang
;
Liu, Yulong
- In:
Thunderbird international business review
60
(
2018
)
3
,
pp. 347-363
Persistent link: https://www.econbiz.de/10011952344
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